Thinking & Doing
We are a brand consultancy.
We help organizations with multiple stakeholders navigate big brand challenges. We build better brands through dialogue.
If this sounds interesting, we’re ready to listen to what you’re looking to achieve with your brand and discuss how we could help.
Our name comes from a quote that simply and succinctly captures how we approach what we do:
We have two ears and one mouth so that we can listen twice as much as we speak.
Purpose & Character
We believe that your brand is the purpose and character of your organization that lives internally and externally.
Built Through Dialogue
We believe brands should be built through dialogue; connecting, listening, discussing and deciding on the way forward for the brand, with the people who matter most.
Realizing True Value
We believe that brands should deliver real and measurable value. Better brands do this through being inspiring, engaging, distinctive, emotionally resonant and coherent across everything they do.
We believe in building better brands through dialogue.
Process is a key part of successfully addressing big brand challenges and delivering value. Although many processes can seem very similar, it’s the beliefs and talent behind the process, the thought driving each phase and the work activities that happen that really matter.
Our experience has helped us formulate a powerful approach with a suite of strategic tools within it. It’s based around a set framework which we then optimize and tailor specifically to each client’s needs. In line with our overall philosophy, collaboration is built in at every point through a range of workshops, stakeholder panels, interviews and idea generation sessions. This approach has proven successful in delivering strong results. It is logical, intuitive and is built on these pillars.
The knowledge and experience is out there to shape your brand; it needs to be unlocked and collected.
Big, brave decisions need to be made and a story needs to be told that makes those choices clear for everyone.
Brands need to stand apart, they need to be uniquely identifiable making sure they are noticed, recognized and recalled.
Everywhere the brand shows up it needs to be contextually relevant and activated in an imaginative way.
There is no end line; structured review, adjustment and improvement are crucial for ongoing brand effectiveness.
- Market assessment & viability
- Competitive analysis
- Brand & Experience audits
- Positioning evaluation
- Stakeholder insight
- Brand architecture
- Messaging & engagement
- Co-branding & partnerships
- Identity systems
- Naming & brand voice
- Corporate & Internal Communications